Selling a product or a service is the most critical process of a business as it provides the life-blood for business survival. The most profitable businesses have highly trained and effective sales people which are essential for survival in a competitive marketplace. If you are a part of that team, here are few tips to give a good sales presentation.
Learn product/service background: You should learn every detail of your product or service. Learn about the features, benefits, costs and expenses. Find out about the common complaints and objections during sales process. What do the competitors offer and what is your unique selling proposition? Some products are complex and you may not have the knowledge to learn or answers all questions. Nevertheless, you should be able to direct a prospective customer to someone who has the knowledge to answer their queries.
Research Audience: After you learn about the product, do a research on your target audience. This will be much easier if it is a corporate environment because many organizations have their details on the internet. If you are selling to regular end-users, find out their psychological and emotional needs. These details can also be found on the internet; however you should also consider that these needs may change from various factors such as country, city, ethnicity and religious beliefs etc. If your presentation is given to a small group of people with similar interests, you may be able to find information from that niche related associations.
Practice Your Presentation: We all have heard the phrase ‘practice makes perfect’. That phrase has been around for so long because it is true. To give a perfect sales presentation, you must practice really well. Practice your words, tone and volume. Respect the time of your prospects and finish the presentation on time.